Passfield Press was established in 2011 with the mandate of publishing literary titles primarily by author Michael Hetherington. I was contracted to develop a brand identity, website, and template for marketing materials. With direction from the author, I created the colophon (publisher’s logo) and wordmark. These designs were adapted into a return address stamp, vinyl banner for tradeshows, and use in other print and web marketing. The website was built with WordPress to include a news blog and book listings. I also developed a template for the press catalogue for the publicist’s future use.